Island Dispatch | Spring 2022

LAND TRUSTS ARE GAINING GROUND

We’re one of a small group of land trusts leading the way towards doubling private land conservation by 2030

Stuart Island | Kurt Thorson

In 2018, the Land Trust Alliance commissioned a nationwide survey to get a better grasp on Americans’ understanding and impressions of land trusts. The survey found that only 58 percent of Americans had a favorable impression of land trusts. And 29 percent didn’t know what a land trust is.

On a more encouraging note, when respondents were provided with a definition of “land trust,” they were 15 times more likely to respond positively. The lesson was clear: We land trusts need to do a better job of telling the story of who we are and what we do if we are to secure enough dollars, volunteers, votes, and ambassadors to pursue our essential work into the future. …

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A FACELIFT FOR OUR BRAND

With this issue of the Island Dispatch, we are launching a new look for the San Juan Preservation Trust. This means an updated logo, color palette, typefaces, and other visual elements that say at a glance, “This is us!”

Why the change? Mainly it’s because we’re catching up to ourselves. With our latest round of strategic planning that took place in 2018-19, we adopted a new way of describing the core of our mission. Our newly refocused mission centers around three Cs: Conserve, Care, and Connect.

This fresh take on our mission has called out for an equally freshened-up graphic representation of who we are. Our logo and other aspects of SJPT’s visual brand, however, have not changed significantly since the early 1980s. As we step up efforts to broaden our community of supporters—especially to include diverse members of younger generations, who represent the future of conservation—we felt it was high time for a brand facelift.

We worked with Kevin Berger and members of his team at Graphiti Associates, our long-time partners in design. The most distinctive part of the new logo is the “circle of life” graphic that accompanies our name. The circle weaves together key parts of the natural systems that make these islands so worthy of the preservation work that we do together.

That work is made possible through your generosity as donors and volunteers. Thank you so much! We hope you like our beauty makeover.

“GROWING TOGETHER” AT OUR ANNUAL MEETING

Please join us online for the San Juan Preservation Trust’s Forty-Third Annual Meeting.

Thursday, May 19, 2022 at 5:00pm

We have exciting news to share at this year’s meeting about how, with your support, we’ve been “growing together” in a variety of ways—from completing new conservation projects and expanding our staff capacity to growing our work with partners old and new.

Join us as we:

  • Share program accomplishments
  • Review the year’s finances
  • Announce results of the Board of Directors election
  • Recognize our Volunteer of the Year, Conservation Easement donors, and scholarship winners

To top off the official proceedings, our featured presenter, Eliza Habegger, will explore the theme “Growing Together with the Salish Seeds Project.” Eliza is a Land Steward with the San Juan County Conservation Land Bank and manages the Salish Seeds Nursery, a joint project of the Land Bank and the Preservation Trust.

See the recording here.

Eliza Habegger at Salish Seeds Nursery | Courtesy SJC Land Bank